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Peter Andronicos

AUTHOR|No. of Articles: 4

Peter is a leader in the Australian clicks and mortar industry and has over 18 years’ experience with digital focused sales brands in both local and international markets.

Peter Andronicos is the CEO of boutique aggregator eChoice, having joined the group in 2009 as general manager.

Prior to joining the company, Peter was CEO and co-founder of boomerang.com.au (OMG.com.au), one of the world’s largest generic industry domain name and publishing networks, which was subsequently acquired by Fairfax in 2011. His career also includes leadership and management roles at online wagering businesses MiniVegas Group and International All Sports, and digital media agencies BMC Media and CitySearch.com.au.

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Business 101 — you're only as good as your last performance

Ever since we were young, we’ve been given advice. READ MORE

Fasten your seatbelts - it’s going to be a bumpy ride!

The memories from my childhood and adolescence are peppered with flashbacks of family times, fragments of birthdays and ...READ MORE
Peter Andronicos, mortgage broker, match made in heave, mortgage heave, digital, analogue

Digital and analogue: a match made in mortgage heaven

Now that the world’s first driverless car is a reality, it begs the question: how do we continue to investigate and fi...READ MORE
Peter Andronicos

The Google game-changer

They say the only constant in life is change, and as digital marketers scramble to make sense of the latest Google rule ...READ MORE


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