Tyro Payments this week announced the appointment of Natalie Dinsdale as the company’s new head of brand and marketing.
Ms Dinsdale has more than 17 years’ experience as an entrepreneur and marketer across a range of Australian and UK financial services challenger organisations, including UK-based Egg, Virgin Money, UBank and Bankwest.
Her recruitment follows the appointment of Tyro CEO Gerd Schenkel last October and Tyro’s new head of product, Kareem Al-Bassam, in January.
Mr Schenkel said he was delighted to strengthen Tyro’s leadership team with someone of Ms Dinsdale’s capability in creating and developing challenger brands and propositions.
“Tyro is at an exciting phase of its growth and Natalie’s appointment is the latest example of how we are attracting some of the most talented professionals in Australia to our team,” he said.
“Natalie has deep experience delivering integrated marketing strategies and business growth.”
Ms Dinsdale was part of the team that launched Australia’s first digital deposit and mortgage bank, UBank, which now has about $20 billion in customer balances.
She led the launch of mortgages for Virgin Money and was involved with Bankwest’s east coast launch and expansion.
Most recently, Ms Dinsdale has been operating as an entrepreneur, developing her own start-up e-commerce business in the parenting and baby market.
“Tyro is one of Australia’s most remarkable growth stories, and the opportunity to be part of an organisation dedicated solely to giving SMEs a better deal is incredibly exciting,” Ms Dinsdale said.
Tyro currently serves more than 17,000 small businesses, processed $8.6 billion in transactions and generated more than $95 million in revenue in FY16.
In December 2015, Tyro raised about $100 million in fresh growth equity capital from Tiger Global in New York, TDM Asset Management in Australia, and Atlassian co-founder Mike Cannon-Brookes.
In August 2015, Tyro became the first Australian technology company to be granted a full banking licence by APRA, allowing it to accept deposits and to advance money to Australian businesses.
[Related: UBank founder named Tyro CEO]