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Suncorp launches bank branch of the future

The non-major bank has described its new Discovery Store in Sydney’s Pitt Street Mall as a “unique retail experience” and a first of its kind for financial services in Australia.

The Suncorp Discovery Store is designed to be a destination for customers, where they can access end-to-end solutions tailored to their life events.

“It draws on all of Suncorp’s brands as well as our innovative third-party providers,” the group said. “Discovery Store delivers an immersive retail journey, where visitors can attend events, [join] interactive workshops and explore solutions tailored to their life goals.”

Suncorp CEO customer marketplace Pip Marlow said that the store will offer a new experience, which is designed to make financial solutions simpler and more accessible.

“We’re shifting the focus from products and services, to having conversations that are more about our customers’ aspirations, whether it’s home ownership, saving for a holiday or buying a car, so we can create value for them,” Ms Marlow said.

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The store layout has been designed with a range of flexible spaces and interactive digital tools built around a central amphitheatre.

Each month, the entire space will be transformed to deliver a brand-new customer experience, with innovative product showcases, guest speakers and workshops focused on improving financial wellbeing.

“We want visitors to really take advantage of the space, drop in, have a coffee and wander around to see what’s on offer,” Ms Marlow said.

“Pitt Street Mall is one of Australia’s busiest retail precincts. It’s not just a place to shop but also where people socialise and immerse themselves in new brands and experiences.”

The Discovery Store will be open seven days, including late trading. The upper level of the store is dedicated to customer conversations, learning and interactive workshops, while the lower level provides transactional banking services and access to other financial services specialists.

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