LandMark White rebrands

Australian property valuation company LandMark White has announced that it has rebranded to “Acumentis”.

The firm stated that the name is derived from two Latin words – acumen (a keen insight and sharpness in business) and mentis (mastery of mind, intellect, reason and courage).

LandMark White will remain as the ASX company’s listed group name for the short-term, until it is revised to align with the new brand.

Timothy Rabbitt will continue as CEO of Acumentis.

According to the firm, the new brand name will not affect any service contracts and agreements in place with LandMark White or subsidiary Taylor Byrne.

Following the announcement, Mr Rabbitt said: “Acumentis is a positive word that reflects what our clients say about our service. It’s not just the data we provide that makes the difference – it’s the professionalism and integrity of our people, combined with insights and knowledge, that make us unique. This won’t change.

“We’re excited to enter a new chapter in our company’s long history – one that will be driven by talented property professionals and outstanding systems to deliver insightful, reliable and timely advice.”

The company also noted that it has made “considerable investment and system enhancements” to its platform in 2019, to ensure it provides services in an “efficient, cost-effective and secure manner”.

Earlier this year, the firm reported a data breach in which sensitive client information was exposed, including details related to property evaluations.

The breach prompted the resignation of former CEO Chris Coonan amid “major reputational damage” caused by the data breach.

[Related: LandMark White CEO resigns following data breach]