Mr Clifford’s role will build on foundations set for Vow’s wealth management expansion across the group’s network of 700 brokers.
The company is already looking for experienced financial planners who want to team up with mortgage brokers to grow their business.
Mr Clifford has 23 years’ experience in the financial planning space with another five years in business coaching within the financial services industry, assisting and growing practices around Australia.
“The opportunity within the Vow network for professional partnerships with financial planners is immense,” Mr Clifford said.
“All Vow brokers will be given the opportunity to work with financial planners if they choose, and not at the direction of Vow,” he said.
“Personally, working in a business with solid mortgage foundations, a great culture and a fantastic opportunity to integrate experienced, professional financial planners with the existing broker network was a key reason for my involvement.”
Vow Financial chief executive Tim Brown said Mr Clifford is a welcome addition to the Vow Financial group and its continued plans for incorporating a fully diverse wealth business nationally.
“Financial planning is an important component of the wealth journey for a client of a broker and Michael’s role will be facilitating this implementation for brokers who want to diversify and grow their business,” he said.