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Aggregator aims to capture FHB market

An major mortgage aggregator has inked a lead generation agreement with property website Domain.

Fisrtfolio, owners of the eChoice broker network, could receive an additional 2,000 leads per month through a new first home buyers website.

The FirstHomeBuyers.com.au website is a partnership between Firstfolio, and the Fairfax-owned Domain real estate listings portal.

The new website is will launch in early 2015 and allow consumers to compare their finance options and use the eChoice broking service or apply with a bank directly.

Firstfolio estimated that it could generate an extra 2,000 home loan enquiries per month for eChoice.

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Firstfolio chief executive Peter Andronicos said eChoice and Domain were a good fit because both wanted to service and grow the real estate industry.

"FirstHomeBuyers.com.au will guide homebuyers through the process from how to secure the right finance, what property they can afford, information on the hurdles and traps in the industry, as well as a free phone and online-based concierge service for the life of the home loan," he said.

Domain's director of business development and strategic partnerships, Rob Towey, said Domain partnered with eChoice because its "industry-leading platform" offered "unbiased access" to 27 lenders.

Meanwhile, Mr Andronicos said Firstfolio's loan submission and approval numbers in October were the group's best results in more than five years.

"These positive initial outcomes reflect the quality of our underlying business and technology and the efforts of our management team to strengthen and grow the business for its broker network and its shareholders," he said.

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