eChoice brand to replace Firstfolio

Shareholders of ASX-listed mortgage group Firstfolio have voted in favour of changing its name as the company continues to embark on its ambitious growth strategy.

The company will now work with ASIC to change its name to eChoice Limited. Chief executive Peter Andronicos told Mortgage Business that a significant amount of money has been spent on the eChoice brand over the years.

“Obviously, the eChoice brand has been around for over 15 years. It’s got a number of strengths within the market and it’s been recognised by both the industry and the public,” Mr Andronicos said.

Firstfolio has also announced a number of changes to its board as the company continues to focus on restructuring its management team.

Mr Andronicos has been appointed as an executive director of Firstfolio’s board, as well as the company’s managing director.

Firstfolio has also appointed Gregory Pynt as an independent non-executive director and chairman of the board. Mr Pynt was an independent non-executive director of the company between 2012 and 2014.

Non-executive chairman Eric Dodd and non-executive director Michael Hogg have resigned as directors of Firstfolio.

The board changes follow an overall strategic review to “refocus the company and to renew board membership and senior management”, Firstfolio said.

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