Powered by MOMENTUM MEDIA
subscribe to our newsletter

Digital initiative engages brokers

Firstmac has attracted 650 brokers to its new video series which shows brokers how to make money using digital technology.

Kim Cannon, managing director of Firstmac, said 'Broker+' encourages brokers to take advantage of the digital opportunity and has received positive feedback.

“We know a lot of brokers can see the marketing opportunities that are waiting for them in social media and online technology, but getting started can be the hard part,” Mr Cannon said.

“We created Broker+ to help brokers break into digital, and the response shows us the appetite is there among smart brokers to get the online side of their business started or to build on what they’re already doing.”

Mr Cannon said Firstmac started with a series of six videos to take brokers through the process of identifying what their best options are for digital marketing, how to get started, and how to sustain a digital marketing campaign.

Advertisement
Advertisement

PROMOTED CONTENT


“Data analytics for digital marketing can look like gobbledygook until it’s explained, but then in small steps it comes together to form a new way to reach customers and get information on how they are using media,” he said.

“We’ve also created the Broker+ LinkedIn group to help us get information from our brokers about what parts have delivered value and what they’d like to see in the second Broker+ series,” Mr Cannon said.

Broker+ is provided free of charge and will conclude with a live webinar to review the series on April 23.

Digital initiative engages brokers
mortgagebusiness

Latest News

Risks to financial stability could be building as house prices and debt levels keep rising, the Reserve Bank has cautioned. ...

The big four bank has unveiled its response to past regulatory issues, a program meant to improve its risk management and accountability.  ...

The proposed acquisition of Westpac PNG and Westpac Fiji by Kina will no longer proceed, it has been confirmed. ...

Join Australia's most informed brokers

Do you know which lenders are providing brokers and their customers with the best service?

Use this monthly data to make informed decisions about which lenders to use. Simply contribute to the survey and we'll send you the results directly to your inbox - completely free!

How long do you think it should take to discharge a mortgage?

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.