Powered by MOMENTUM MEDIA
subscribe to our newsletter

AFG snares real estate-backed mortgage group

Australia’s largest aggregator has partnered with a new brokerage that expects to be represented in all states and territories by the end of the year.

AFG has signed an agreement with Professionals Global Finance, the finance arm of Professionals Real Estate, a national group with almost 300 offices.

Professionals Global Finance said it decided to aggregate through AFG because the aggregator is the “clear leader in broker platform delivery” and has “cutting-edge IT and CRM systems”.

The new brokerage was launched in February as a national version of Professionals Finance WA, which has operated since 2002.

Managing director Rob Rooke said at the time that the business had 10 brokers, all based in Western Australia, but that it expected to be represented throughout Australia by the end of 2015 and to have about 150 loan writers by 2020.

Advertisement
Advertisement

Chief executive Andrew Gooding said the AFG partnership will help attract brokers to Professionals Global Finance as it expands across Australia.

“They’ll get great support from a trusted leader, plus the confidence to deliver outstanding finance experiences to our clients,” he said.

“[AFG] have strong relationships with consumer groups and are known for their integrity. These factors certainly helped make the partnership decision a whole lot easier.”

Professionals Global Finance will not rely solely on its real estate counterpart to generate referrals, according to Mr Gooding.

“The real estate staff are employed to sell property, and we don’t want to distract them from that task,” he said.

PROMOTED CONTENT


“We want to put in place mechanisms and processes that make it easy for them to [cater] to their own service offering while generating activity into the finance part of the business.”

AFG snares real estate-backed mortgage group
mortgagebusiness

Latest News

Citi is to exit its consumer business, including mortgages, loans, retail banking and credit card operations, in Australia and 12 other ...

The major bank’s CEO has reiterated that responsible lending changes could simplify the lender’s processes and improve mortgage approv...

The non-major has reported growth in housing lending as well as a rise in home loan settlements via the broker channel. ...

FROM THE WEB

Join a group of highly informed brokers.

Broker Pulse, a community-driven knowledge base of lender performance Reveal exactly which lenders are making life easiest for brokers and their clients by taking this monthly survey and joining a group of highly informed brokers who leverage these insights every month.

JOIN NOW
podcast

LATEST PODCAST: Tackling the home deposit challenge

Do you expect to see strong uptake of the HomeBuilder scheme?

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.