Powered by MOMENTUM MEDIA
subscribe to our newsletter
YBR gains street presence with Resi rebrand

YBR gains street presence with Resi rebrand

Yellow Brick Road will gain an additional 19 shopfronts as the acquisition of Resi takes full effect over June.

Having acquired Resi last year, YBR reached an agreement with franchisees under which they will convert to the parent company’s branding and gain access to financial advice and other new services.

“In the coming financial year, Yellow Brick Road has plenty in the pipeline. We’re going to up our marketing spend and we want the network, including our 19 new branches, to be able to leverage as much of that exposure as possible,” said YBR executive chairman Mark Bouris.

Advertisement
Advertisement

“Resi franchise owners have agreed to operate under the Yellow Brick Road brand which allows them to capitalise on our nationwide marketing and lead generating activities – television campaigns through to grassroots activations – planned for July onwards.

“Resi has a great reputation built up over almost 30 years – many of the business owners have served their local communities for more than a decade. That trust and local recognition combined with Yellow Brick Road’s national brand awareness is a powerful combination.”

YBR gains street presence with Resi rebrand
mortgagebusiness

 

Latest News

The embattled wealth giant has confirmed that its statutory net profit fell by $820 million in 2018, due to costs associated with the royal ...

The non-major bank’s net profit after tax has dropped by 4.7 per cent, coinciding with weaker home lending performance. ...

Regulatory sandboxes may not be the answer for regulating cross-border fintechs, a new report has suggested. ...

FROM THE WEB

POST RC PANEL DISCUSSION ADDED

podcast

LATEST PODCAST: The aftermath of the final royal commission report

Is enough being done to ensure responsible lending?