Powered by MOMENTUM MEDIA
Powered by MOMENTUM MEDIA
subscribe to our newsletter
YBR gains street presence with Resi rebrand

YBR gains street presence with Resi rebrand

Yellow Brick Road will gain an additional 19 shopfronts as the acquisition of Resi takes full effect over June.

Having acquired Resi last year, YBR reached an agreement with franchisees under which they will convert to the parent company’s branding and gain access to financial advice and other new services.

“In the coming financial year, Yellow Brick Road has plenty in the pipeline. We’re going to up our marketing spend and we want the network, including our 19 new branches, to be able to leverage as much of that exposure as possible,” said YBR executive chairman Mark Bouris.

Advertisement
Advertisement

“Resi franchise owners have agreed to operate under the Yellow Brick Road brand which allows them to capitalise on our nationwide marketing and lead generating activities – television campaigns through to grassroots activations – planned for July onwards.

“Resi has a great reputation built up over almost 30 years – many of the business owners have served their local communities for more than a decade. That trust and local recognition combined with Yellow Brick Road’s national brand awareness is a powerful combination.”

YBR gains street presence with Resi rebrand
mortgagebusiness

 

Latest News

Australia’s prudential regulator has clarified that, contrary to the views expressed by some analysts, the average balance of housing loa...

The Bank of Melbourne, BankSA and St.George Bank have slashed fixed rates across their owner-occupied and investment home loan offerings. ...

The member-owned bank has announced changes to its residential mortgage lending policy in response to APRA’s new guidance. ...

FROM THE WEB
podcast

LATEST PODCAST: Acquisitions and evolution

Do you think the mortgage market will see more consolidation this year?

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.