subscribe to our newsletter
YBR gains street presence with Resi rebrand

YBR gains street presence with Resi rebrand

Yellow Brick Road will gain an additional 19 shopfronts as the acquisition of Resi takes full effect over June.

Having acquired Resi last year, YBR reached an agreement with franchisees under which they will convert to the parent company’s branding and gain access to financial advice and other new services.

“In the coming financial year, Yellow Brick Road has plenty in the pipeline. We’re going to up our marketing spend and we want the network, including our 19 new branches, to be able to leverage as much of that exposure as possible,” said YBR executive chairman Mark Bouris.

“Resi franchise owners have agreed to operate under the Yellow Brick Road brand which allows them to capitalise on our nationwide marketing and lead generating activities – television campaigns through to grassroots activations – planned for July onwards.

“Resi has a great reputation built up over almost 30 years – many of the business owners have served their local communities for more than a decade. That trust and local recognition combined with Yellow Brick Road’s national brand awareness is a powerful combination.”

YBR gains street presence with Resi rebrand
mortgagebusiness

Latest News

Falling property prices have driven an increasing number of mortgage holders out of positive equity, according to new research from Roy Morg...

A federal MP has accused the major bank of striking agreements with the corporate regulator to avoid admitting wrongdoing. ...

The major bank’s acting chief financial officer will permanently replace Rob Jesudason who resigned from the role in May. ...

FROM THE WEB

podcast

LATEST PODCAST: Emotional intelligence and its role in managerial structure

Is enough being done to ensure responsible lending?