Powered by MOMENTUM MEDIA
Powered by MOMENTUM MEDIA
subscribe to our newsletter
Personal finance least searched industry online

Personal finance least searched industry online

New research by comparison website finder.com.au has revealed “disappointing” details of Australians deprioritising their personal finances.

An analysis of Hitwise search traffic data for the eight major online comparison industries in Australia showed that personal finance is the least searched industry, attracting fewer than three million monthly visits on average in the first five months of this year.

By comparison, real estate averaged almost 53 million online visits, making it the most popular industry.

Advertisement
Advertisement

This was followed by jobs, which saw Australians searching 15 times more than personal finance, while cars and gambling were searched seven times more.

Hotel and dating comparison websites were searched five times more than personal finance, while flights were searched four times more.

“These results are disappointing, especially when you consider the potential savings that Australians can make by using financial comparison websites,” finder.com.au spokesperson, Michelle Hutchison, said.

“For example, comparing home loans and switching to a better deal can save you tens of thousands, even hundreds of thousands of dollars, over your loan term.

“Buying a property is probably the biggest purchase in your lifetime, so it perplexes me that people are not making the effort to do more cost-savings research in this area online.”

Personal finance least searched industry online
mortgagebusiness

 

Latest News

The Australian Securities and Investments Commission has commenced a court case against NAB over allegations that 16 bankers accepted loan i...

The CEO of an ASX-listed mortgage business has seen demand for housing loans “rise significantly” in response to the recent shift in sen...

The non-major has reduced variable and fixed rates across its owner-occupied and investment home loan products. ...

FROM THE WEB
podcast

LATEST PODCAST: Acquisitions and evolution

Do you think the mortgage market will see more consolidation this year?

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.