SocietyOne appoints new marketing chief

Australia’s first peer-to-peer lender, SocietyOne, has announced the appointment of Mitchel Harad as its new chief marketing officer.

Mr Harad joins SocietyOne from global marketplace lender Lending Club, where he was vice president at its US headquarters in San Francisco.

SocietyOne CEO Matt Symons said the company is very excited to have recruited Mr Harad from one of the world’s most successful marketplace lenders.

“Mitch has an amazing track record and was a major contributor to Lending Club’s growth,” he said.

Greg Symons, co-founder of SocietyOne, said Mr Harad brings a unique level of maturity and experience that will be instrumental in driving the group forward.

Mr Harad said he is thrilled to join the SocietyOne team, and the opportunity for the P2P lender in Australia is “enormous”.

“SocietyOne has striking similarities to where Lending Club was when I joined them,” he said.

“The company is already growing at a rapid pace and is well equipped with excellent management, technology and resources to scale to provide a better alternative to millions of consumers.”

SocietyOne announced in December last year the successful completion of a Series B capital raise, with a consortium of eminent Australian investors made up of Consolidated Press Holdings, News Corp Australia and Australian Capital Equity.

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