ME enters strategic partnership with Link Group

Australian lender ME has announced a strategic partnership with superannuation administration, data analytics and registry company Link Group to jointly deliver integrated innovations for superannuation funds.

The partnership will leverage Link Group’s technology platform to improve the customer journey for fund members by offering greater integration between their banking and superannuation. This technology platform is part of Link Group’s Information, Digital and Data Services division.

In a statement yesterday, Link Group said a central objective of the partnership is to develop a single, integrated view of members’ superannuation details within ME’s mobile banking app. Future plans will enrich the user experience for fund members who bank with ME by utilising Link’s technology platform and data insights gained from the partnership to offer a more personalised, tailored banking and superannuation experience, it said.

“We are excited to be in partnership with ME,” Link Group information, digital and data CEO Paul Gardiner said. “Innovation is key to our success and this partnership with ME allows us to bring together banking and superannuation to help funds further engage with their members and ultimately help improve member retention."

ME chief marketing officer Rebecca James said ME always think outside of the box when it comes to future innovation.

“We’re looking forward to working with Link to bring some of these ideas to life and help drive member engagement for our industry super fund owners," she said.

 

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