Heritage Bank has hired an experienced marketing professional in a bid to strengthen its focus on customers and digital technology.
Amanda Temperly joins the regional bank as head of customer marketing and digital. She will be based at Heritage’s head office in Toowoomba, Queensland.
Ms Temperly brings more than 25 years’ marketing experience to Heritage, having worked in Australia, the UK and India across a range of industry sectors including banking, superannuation, financial planning, general insurance and health services.
Heritage Bank’s general manager of marketing, Jane Calder, said Ms Temperly’s wealth of strategic experience would help strengthen the group’s “people first” proposition across the market.
“Amanda has a really broad perspective from her work in the development and ongoing growth of brands both in Australia and overseas,” Ms Calder said.
“Our aim is to build a brand that puts the customer at the forefront by delivering straightforward, award-winning financial products and services. Amanda’s appointment takes us another step closer to fulfilling this ambition.”
Ms Temperly said she is delighted to take on the challenge of developing and promoting the Heritage brand.
“Heritage has such a fascinating story to tell and I am looking forward to working with the bank’s wider marketing team to create an unrivalled banking experience for our members,” she said.
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