For the first time, Suncorp won the Best Customer Experience – Alternative Providers category for its strategic focus on creating value for customers through innovative product development and outstanding service.
Suncorp’s general manager of customer experience, Debra Tagg, attributed the win to the company’s strategy of broadening and deepening its customer relationships to meet more of their needs.
“We’re moving away from the current industry approach of selling unrelated and unconnected products to a position where we are connecting our customers to branded marketplaces, offering personalised experiences and solutions aimed at solving their problems and meeting more of their needs,” Ms Tagg said.
“We put our customers at the centre of everything we do and I’m thrilled that our customer experience offering has been recognised by CXFS Asia.”
The CXFS Asia Awards recognises financial institutions that deliver effective and sustainable customer experience strategies across the region.
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