YBR gains street presence with Resi rebrand

Having acquired Resi last year, YBR reached an agreement with franchisees under which they will convert to the parent company’s branding and gain access to financial advice and other new services.

“In the coming financial year, Yellow Brick Road has plenty in the pipeline. We’re going to up our marketing spend and we want the network, including our 19 new branches, to be able to leverage as much of that exposure as possible,” said YBR executive chairman Mark Bouris.

“Resi franchise owners have agreed to operate under the Yellow Brick Road brand which allows them to capitalise on our nationwide marketing and lead generating activities – television campaigns through to grassroots activations – planned for July onwards.

“Resi has a great reputation built up over almost 30 years – many of the business owners have served their local communities for more than a decade. That trust and local recognition combined with Yellow Brick Road’s national brand awareness is a powerful combination.”