The idea for Social Broker was sparked when co-founder Sarah Barnett began receiving requests for content marketing from brokers who saw what she was producing for review platform Brokermatch.
These brokers had tried ‘off-the-shelf’ solutions, to no effect, and after experimenting with various DIY approaches, quickly realised that producing content themselves was devaluing their time and expertise.
Researching what was available, Ms Barnett found there was a huge gap for cost-effective, compliant and engaging content. “I wanted to provide a service that brought the broker’s brand to life – not their aggregator’s.”
Content that converts
Social Broker offer three core products on monthly subscriptions:
- Social media
- Blog articles
By only servicing mortgage and finance professionals, their team of marketers, researchers, writers, designers and developers are able to stay on top of finance news, trends, and consumer sentiment – to ultimately produce content that converts.
Ryan Baddock of RB finance says “We've been working with Social Broker for the past few months and it has been amazing. We've seen the quality and engagement on our social platforms increase exponentially.”
“It's led to genuine business outcomes for us – through improved brand recognition – and lifted our profile within our market.”
Ms Barnett says customisation to the broker’s brand is vital. “Whether it’s your website or social media presence, generic content doesn’t do anything to build trust or help your future customers get to know you.”
“Instead of talking about ‘why use a broker’ we make a case for why your target market should work with you.”
Social Broker prides itself on delivering exceptional service, as Mr Baddock attests, “Not only has the product and the outcome exceeded my expectations, the service has also been first class. The Social Broker team are very responsive, they take the time to understand us – as a business and as people – and our values. This ensures we have an authentic relationship and outcomes that truly reflect us.”
“Finally we have a marketing partner that gets us and gets the industry.”