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Nimo confirms CEO

A co-founder of digital lending platform Nimo Industries is set to head up the group, as it aims to snatch a larger portion of the market.

Nimo executive director and co-founder Leann Jones has been confirmed as the Melbourne-based software as a service (SaaS) platform’s new chief executive.

She has replaced Peter Jones, who will pivot to leading in-product strategy and development, as well as working directly with lenders for Nimo.

The fintech has marketed itself as a challenger for the industry, by delivering same-day, digitised lending from inquiry to settlement.

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As the new boss, Ms Jones will switch to focusing full-time on achieving growth at Nimo.

Previously, she was a non-executive director with digital mortgage lender Omni-Financial.

Ms Jones had worked with NAB for eight years, holding roles such as senior manager, learning and development/organisational development.

She had also been a director with consultancy firm Me Squared and general manager for organisational development at boutique consultancy FBG Group, as well as managing a five year-stint on the Victoria Police Force, where she had been a manager for policy, planning and quality assurance.

Ms Jones commented that she decided to pursue simplicity at Nimo, after seeing “internal complexity, dated legacy systems and overly complicated digital solutions” in her work in the banking sector.

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“With lateral thinking, innovative architecture and modern code and technology, the digital lending concept is now a business reality that has recently seen exceptional change and growth,” she said.

“I’m excited to turn all of my focus to Nimo at this time, to continue to deliver a great service to our customers and in turn to their customers, to simplify the origination journey, and support lenders in their digital transformation.”

The company reported the uptake of digital lending is rapidly gaining pace, with legacy systems being decommissioned and customer demand on the rise.

“The option of a digital lending experience should no longer be the exception, it should be the norm,” Ms Jones said.

“We believe Nimo is well-placed to continue its growth as a nimble provider of a simple solution that lenders can adopt.”

Last year, Nimo teamed with legal firm Purcell Partners to integrate its mortgage settlement technology onto its lending platform.

The pair had partnered to form what they called the first inquiry to settlement platform for lenders.

They had also targeted new loan market entrants with the offering, promising competitive start-up costs.

[Related: CBA announces new low rate, green home loan]

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