Perth brokerage appoints new leader

Prior to his appointment, Mr Caddy worked as executive director for the finance broking and lending company.

His responsibilities included sourcing new business opportunities, managing and instigating commercial and lending relationships, and handling all matters relating to staff and administration for Allied Finance’s head office in Perth.

Mr Caddy said he was privileged and excited to lead one of Western Australia’s leading business organisations.

“The reputation and brand of the company has been built on a platform of adherence to the highest standards of service, innovation and a dedicated team of directors and industry specialists committed to ensuring the best possible finance and lending solutions for our clients,” he said.

Mr Caddy said the company’s goal is to expand its client base and market share.

“A key focus for Allied Finance will be deeper client engagement and really standing out in a very crowded marketplace by building on our strengths and reputation for solid understanding of the unique business demands in relation to equipment finance and leasing,” he said.

“A number of new business-focused strategies and programs are already underway and generating very positive results.”

Mr Caddy added that further announcements regarding the appointment of senior executives and directors at Allied Finance will be made in the near future.