UFinancial launches strategic partnership division 

Financial services company UFinancial, which started in 2008 as a mortgage broking firm but has gone on to expand, has further grown its business through the launch of its strategic partnership division.

The organisation said the added division reflected its “unwavering commitment” to the success of its clients and “underscores the organisation’s dedication to elevating synergistic relationships”.

As part of the development of the new division, UFinancial said it aims to “tailor solutions, expedite responsiveness, and co-create strategies that foster growth, innovation, and shared triumphs”.

The expansion of a new division also came with a new manager, with Rob Duncan appointed as the organisation’s national strategic partnership manager.

He joins UFinancial with extensive experience throughout his professional career, most recently with Carlton Football Club, where he helped develop the organisation’s Carlton in Business program, which led to partnerships and collaboration efforts with large companies such as Virgin Australia, Penfolds, Bupa, Hyundai, Electrolux, and more.

UFinancial said in his new role, Mr Duncan’s focus would be on nurturing and augmenting existing partnerships and providing committed support to sustain, expand, and diversify businesses.

The financial services company said its method was based on creating consistent and continual communication and offering unwavering assistance to the partnerships to capitalise on opportunities.

Mr Duncan said: “I am genuinely excited for this new role, the opportunities it brings, and I’m looking forward to connecting with the wider industry.

“At UFinancial, my mission is to leverage my expertise to forge impactful partnerships that enhance both our organisations’ objectives.”

UFinancial said it was “excited” by the addition of Mr Duncan and was looking forward to the “transformative journey that lies ahead with the launch of this new division”.

Expansion of services

The addition of a strategic partnerships division came after the financial services company previously added to its in-house asset finance and commercial finance services: car loans, recreational equipment, agricultural machinery, medical equipment finance, and business equipment finance.

The expansion also followed the organisation making it on the Top 25 Brokerages 2022 list on Mortgage Business sister brand The Adviser.

[Related: 1 million borrowers face fixed-rate cliff: RBA]