Challenger bank giveaway promotes financial literacy

This week ME will be giving away 50,000 free Easter eggs and staging a Facebook Live Easter egg hunt with a $1,000 reward to encourage use of its online “school of money” ‘ed’.

Ingrid Purcell, the lender’s brand and digital director, highlighted that around a quarter of Australians are often financially unprepared for Easter.

“Easter is often the little sister to Christmas in that there are many expenses to consider and pay for, but unlike Christmas it tends to creep up on us. Before you know it, you’re hit with the cost of overpriced chocolates, gifts, food and drink for entertaining, weekends away and interstate travel to visit family,” she said. 

Ms Purcell explained that ed aims to help people curb Easter spending, while learning about how to set up their financial future.

“We know that money worries are one of the leading causes of stress among Australians. Fortunately, learning more about our finances can help,” she concluded.

As part of the promotion, ME’s Facebook feed will stream clues to the secret whereabouts of a ‘Golden Ed’. The first person to find and crack it open will win $1,000 in a ME Everyday Transaction Account.

In addition, ME will be giving away around three tonnes of ‘Easter Ed’ chocolates across Australian metro commuter hubs.

[Related: ME launches refinance calculator tool]