Teachers Mutual Bank has announced the appointment of Adam Norman as its new senior marketing manager.
Mr Norman joins the team with 15 years’ financial services and marketing experience, and has held positions throughout Australia, Asia and the UK.
Teachers Mutual Bank said Mr Norman will be responsible for developing value propositions that focus on driving membership growth for the bank.
Mr Norman said that he is excited for the opportunity to initiate change and shape the strategic direction of a group that targets the teaching sector.
“We know our core market. I want to use our knowledge of teachers and their unique financial challenges to tailor our product offering and in turn create an unrivaled banking experience for our members,” he said.
In January this year, Teachers Mutual Bank announced a merger with Western Australia-based lender Unicredit.
Steve James, chief executive of Teachers Mutual Bank, said the move would broaden the bank's key customer base, with the membership of the combined entity embracing all sectors of education.
“Although the two brands will continue to operate separately, there are certain synergies and efficiencies which will ultimately bring more benefits to members,” he said.
“Members of the combined financial institution will have the advantage of being part of a mutual bank that has an education focus unparalleled by any other bank in Australia.”