YBR undergoes a brand refresh

Yellow Brick Road (YBR) has shed its old colours in favour of a more modern logo and new store designs in an overhaul of its brand identity.

After six years with the old design, the business decided it was time for refresh and has removed the traditional brown in favour of a clean, bright new yellow and charcoal look.

“The old branding had served us well for some time but over the years our business has grown and developed,” Yellow Brick Road chief commercial officer Scott Graham said.

“While the old look was fashion-forward at the time, it has grown tired,” he said. “It was time for an update.”

The fresh look uses new colours, font and imagery. Mr Graham said that by opting for a brighter yellow, YBR are giving the brand a pop of freshness, while changing the brown to charcoal better demonstrates the group’s desired image of a professional, trustworthy and savvy financial services provider.

“We’ve opted for a more engaging interior with funky furnishings and wall graphics that capture our brand purpose and the values of the local branch,” he said.

The new brand look and feel will be rolled out in a staged approach to over 250 branch licensees nationwide.

The rebrand was designed by Yellow Brick Road head of brand and design Mark Endicott.

[Related: YBR sees 50% increase in settlements]

Written by James Mitchell

Last Updated: 15 January 2016

Published: 18 January 2016