Centrepoint simplifies structure through rebrand

Mortgage and wealth group Centrepoint Alliance has rebranded its various businesses together under the one umbrella as part of moves to simplify its business structure.

According to a statement, Centrepoint Alliance’s businesses will now operate as a single brand with related sub-brands.

Centrepoint Alliance Lending and Centrepoint Alliance Premium Funding will combine to become Centrepoint Alliance Lending Solutions, while Centrepoint Alliance Investment Solutions will house Ventura, vMAPS, and platform solutions.

Furthermore, Associated Advisory Practices will be renamed Centrepoint Alliance Licensee Solutions, while Alliance Wealth and Professional Investment Services will be known as Centrepoint Alliance Financial Advice.

Centrepoint managing director John de Zwart said the group is well-positioned to take leadership in the industry and set new standards of service for its clients.

“This newly simplified structure gives our advisers and brokers easier access to our technology, research, training, and investment solutions, particularly for those who operate across multiple business lines,” he said.

“That makes it easier for advisers and brokers to lead their business and focus on their clients, which ultimately results in better outcomes for all.”

[Related: Centrepoint announces changes to executive team]

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