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Finsure announces new CEO

Simon Bednar has been named as the new chief executive of mortgage aggregator Finsure, as former CEO John Kolenda takes on a new role.

The Finsure Group has revamped its leadership structure after joining forces with investment giant MA Financial Group Limited.

Under a leadership shake-up, it has been announced that Finsure founder and former CEO John Kolenda will become MA Financial’s new managing director, strategy & growth – lending, while Simon Bednar will take on the reins as the new CEO of Finsure.

Mr Bednar was previously the general manager of Finsure. He has been with the company for the past 10 years, after first joining as Victoria state business manager in 2011.

Speaking of Mr Bednar’s appointment to Finsure CEO, Mr Kolenda said: “Simon will assume responsibility for the day-to-day management of Finsure while accelerating our growth agenda and providing additional value for our expanding broker network which now boasts more than 2,200 brokers.


“Becoming Finsure CEO is a natural progression for Simon who has been with us from the beginning and has excelled in senior management roles with the Group, including the last seven years as general manager.”

Mr Bednar commented: “I am delighted to now become CEO of Finsure and I am excited about the future for the group as we head into our second decade.”

Mr Kolenda said he was himself “looking forward to the challenge of a new role”, whilst at the same time, using his platform to "continue his ongoing support of mortgage brokers”.

According to the new managing director, strategy & growth – lending, he will be transitioning to the “more strategic role” to work closely with MA Financial to support several of their business verticals.

In his new role, Mr Kolenda will reportedly continue to be heavily involved in strategically adding value to the third-party lending market.

“The strong financial position of MA Financial has provided exciting opportunities for Finsure,” Mr Kolenda said.

“Finsure is uniquely positioned as a scalable, technology-enabled platform with a differentiated service proposition to become one of the most powerful pieces of financial infrastructure in the Australian residential mortgage market.

“MA Financial can support Finsure in this journey through its access to capital, credit and lending capabilities and technology expertise.

“When we started Finsure in 2011, I could not have imagined the speed of our growth and all the accomplishments of the group, which has a loan book approaching $70 billion.

“Now with our partnership with MA Financial, we have a tremendous opportunity for even greater achievements.”

[Related: BNK offloads aggregator business]

Finsure announces new CEO

Annie Kane

Annie Kane is the editor of The Adviser and Mortgage Business.

As well as writing about the Australian broking industry, the mortgage market, financial regulation, fintechs and the wider lending landscape – Annie is also the host of the Elite Broker and In Focus podcasts and The Adviser Live webcasts. 

Contact Annie at: This email address is being protected from spambots. You need JavaScript enabled to view it.

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