On Sunday the company premiered its new ‘Happy As’ advertising campaign to officially herald its move into financial planning.
Speaking about the new campaign, Mortgage Choice chief executive officer Michael Russell said it was time for the company to show Australians that it now offers more than just home loans.
“What we have achieved in the past 18 months is a credit to the amazing people in our business,” Mr Russell said.
“Under our own AFSL we have built a very unique and new generational financial advice business from the ground up, where our customers are able to access clear and transparent advice that is both affordable and relevant,” he said.
Mortgage Choice now has 33 financial advisers nationally and believes the time is right to highlight to both its existing customers and potential prospects that it is a holistic financial services player.
“We launched our new brand and logo in July to highlight our transition, and our new advertising campaign is just an extension of that,” Mr Russell said, adding that while some of its four-part new advertising series will retain a home loans focus – given that this remains an integral part of the business – the company will also use the advertising campaign to officially tell all Australians that Mortgage Choice now offers financial advice.
“The new campaign allows us to not only celebrate our services, but how those services can help our customers create rich lives and achieve happiness,” he said.
“We believe the services we provide at Mortgage Choice allow our customers to achieve their financial goals and therefore feel ‘Happy As’.”
Mr Russell said he was confident that the new campaign would help the business to not only grow and evolve, but capitalise on the positive market conditions.
“With the mortgage market booming, we are determined to capitalise on some of that positive momentum. Further, we are keen to showcase our full range of services and help more Australians live the life they want,” he said.