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ALCo general manager sales and marketing, Kevin Frost said it is anticipated the name change will be the first step in the group’s journey to leveraging the client bases of the group’s collective networks, which contain over 1,300 financial planners and 800 general insurance broker businesses, through dealer groups such as Professional Investment Services, Associated Advisory Practices and Centrepoint Alliance Premium Funding.
“Many in the industry may not be aware that this aggregator is part of the Centrepoint Alliance Group of companies,” Mr Frost said.
Under the direction of managing director John De Zwart, ASX-listed Centrepoint has evolved to reflect one team working together aspiring to become the leading and most highly respected financial services business in the country, Mr Frost said.
“As a result, it was felt that the time was right for ALCo to refresh and rebrand, to reflect the changing culture of the parent group,” he said.
“The intent is to give the Centrepoint Group an easily recognisable lending ‘solution’ that can help the combined customer networks and open up opportunities for our brokers.”
Centrepoint anticipates emerging prospects for its brokers via referral arrangements with its planners, Mr Frost said.