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AMP launches financial literacy platform

AMP launches financial literacy platform

The financial services giant has announced the launch of a new website designed to serve as a “one-stop shop” for financial education.

In effort to reduce the complexities of day-to-day banking and finance, AMP has launched its new Financial Help Hub.

The website is designed to serve as a one-stop shop for financial education, with tools and tips to help consumers better understand money, investing and planning for retirement.


Commenting on the launch of the new platform, AMP director of strategic marketing and customer experience Lara Bourguignon said: “Too often, financial information is jargon heavy and difficult to understand. The aim of our website is to break down complex terms and better educate our customers on ways to manage money, grow wealth and plan for the future.

“The hub focuses on the financial information you need to know in everyday life. We have pages on how to take control of your debts, save for retirement and how to build a budget.

Ms Bourguignon added: “At AMP, we work from a goals-based philosophy to help our customers achieve financial freedom. The hub provides customers with a good starting point to research what is important to them.

“They can also use our tools and calculators to model how their retirement may look or the impact of making extra repayments to their home loan.”

Pages included on the Financial Help Hub website include:  

  • Manage my money – how to manage and protect your cash, reduce debt and save for future goals
  • Grow my wealth – insights into ways you could invest money and options for growing your super
  • Planning my future – how much money you may need in retirement and how to make the most of your entitlements

[Related: Context-driven financial literacy key to responsible lending]

AMP launches financial literacy platform


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