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The Invoice Market (tim) said its rebrand – which features a hunting dog named Pointer as its new company mascot – was undertaken to emphasise to the market just how different and beneficial its services are.
“We sought to create a character to represent tim and one with whom clients can relate to, CEO Angus Sedgwick said.
“So, choosing the Pointer is a deliberate strategy. We are highlighting that tim offers a substantially different and better service for businesses than any of our competitors in both flexible invoice cash flow financing and alternate sources of funding.”
Mr Sedgwick said tim’s new website offers significantly enhanced funder and client functionality via its timEx online portal.
“Clients are most concerned about speed, cost and reliability, and for the funder it’s the ability to see a very clear and comprehensive analysis of the risk being funded, plus the ongoing management of the transaction,” he said.
“Our platform seamlessly has a nexus between clients, tim and funders.”
The Invoice Market entered the SME finance market in mid-2014 and has funded more than $130 million worth of invoices. Its proportion of repeat business is about 93 per cent.
[Related: P2P funder achieves repaid growth]