Mortgage business logo

MA Financial Group unveils new logo

The group has announced refreshed branding along with a new logo to increase brand awareness.

ASX-listed global alternative asset manager MA Financial Group has revealed a new logo (pictured below) along with fresh rebranding aimed at increasing brand awareness across a wider client base.

According to the group, the growth of its various consumer-facing businesses along with its ongoing global expansion has made this an “ideal time for a transition to a more easily identifiable and modern branding”.

MA Financial’s joint chief executives Julian Biggins and Chris Wyke stated the fresh distinctive brand identity “reflects the financial services firm’s focus and aspirations”.

“As we move into new geographies, markets, and client segments, it’s important to have a logo that is clear, strong, and easily identified as unique to MA Financial,” the joint CEOs said.

“Since our inception, we have always harnessed change, growing and adapting to meet the opportunities in the market, and this move is no different.

“The arc displayed in the letter ‘A’ reflects optimism, performance, growth, and our belief in the unlimited potential of our people and clients.

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“Ultimately this investment in our brand and identity will strengthen our business and better position us for future growth.”

Since its founding in 2009, MA Financial has accrued an estimated $9 billion in assets under management with an oversight of over $100 billion in mortgages. Currently, the group operates across various business segments such as alternative asset management, lending and corporate advisory services.

Financial year results

MA Financial recently revealed in its financial results for the six months to 30 June 2023 that the total loan book for its lending arms MA Money and Specialty Finance grew 59 per cent ($564 million) on 1H22.

The group’s residential mortgage lender MA Money (which it fully acquired in 2022 and was formerly known as MKM Capital) grew its loan book by 85 per cent on 1H22 to $421 million as monthly loan settlements accelerated over the half.

However, the investment made on MA Money as it launched a new mortgage product put a drag on overall performance, leading to a loss of $1.6 million EBITDA in over 1H23, with losses expected to increase in 2H23 as it continues to scale and position for long-term growth in the market.

The group further stated that while loan volumes were “in line with expectations”, competitive pressure had an impact on MA Money’s loan margins and, as a result, the lender is targeting to break even in early 2H24.

[RELATED: MA Financial loan book up 59%]

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