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Beyond Bank appoints new CEO

The former chief executive of RAMS has assumed the role of CEO at Beyond Bank.

Beyond Bank has announced the appointment of Jake Bromwich as its new CEO.

Mr Bromwich, previously the CEO of RAMS Home Loans and holding various key executive and strategic roles at ANZ, Westpac, and BankSA, will be responsible for overseeing Beyond Bank’s ongoing expansion across both metropolitan and regional Australia.

Mr Bromwich has assumed the CEO role from Robert Keogh, who retired after serving 44 years with the organisation.

“After an exhaustive national recruitment process, Jake was selected both on his financial services expertise and leadership style, as well as his commitment to our culture, customer-owners, and community,” said Sam Andersen, chair at Beyond Bank.

“Beyond Bank is one of the largest banks in the customer-owned banking sector and Jake will be an inspirational leader of our team to reach our strategic goals of best relationship bank and best B Corp bank in the world.”

With experience across Australia in frontline, operational, and strategic positions in personal and business banking, Mr Bromwich expressed eagerness to leverage his diverse expertise at Beyond Bank.

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“I was immediately attracted to the strong values and culture of Beyond Bank and its clear focus on both the customer and local communities,” said Mr Bromwich.

“In my career, I have always loved seeing staff build relationships with customers, which, in turn, creates deep connections in communities, so for me, the alignment feels both very natural and an exciting opportunity.”

Mr Bromwich assumes the role as Beyond Bank pursues an alliance with NextGen in its ongoing quest for digitisation.

Beyond Bank has recently forged a partnership with NextGen marking a significant milestone in its digital transformation journey.

This collaboration, initiated in 2022, has culminated in the implementation of a comprehensive end-to-end solution across all channels.

The lender highlighted that this move aims to enhance efficiency, automation, and the application process.

[Related: Beyond Bank enters partnership with NextGen]

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