REA Group acquires CampaignAgent

REA Group has today (11 July) announced it has moved to 100 per cent ownership of CampaignAgent, a company specialising in property vendor funding solutions. The acquisition strengthens the REA Group’s commitment to assisting both customers and prospective vendors.

Group chief executive, Owen Wilson, explained: “Since our initial investment in 2021, we have supported the growth and development of CampaignAgent.

“Its products enhance the seller experience by removing friction and delivering flexibility to accommodate a wide range of vendor preferences.”

Not only do these offerings provide great benefits to both parties of a real estate transaction, with Mr Wilson stressing CampaignAgent “[makes] the real estate market more efficient.”

“We see a significant opportunity to increase awareness of CampaignAgent’s innovative solutions and to deliver further financing options for the property sale process,” he added.

Speaking on his company’s acquisition by REA Group, Shaun Moriarty, CampaignAgent’s founder and CEO, stressed the move “not only offers stability and long-term security for the industry but presents an opportunity to revolutionise the real estate landscape in Australia.”

Given the backing and support REA Group will provide the proptech company, Mr Moriarty said the brand is “excited to provide enhanced services to our clients and drive the future of vendor paid advertising and home preparation.”

Following the acquisition, the process of welcoming CampaignAgent’s employees to the REA Group team has begun, something which the latter declared they are looking forward to doing.

Earlier this month, REA Group released a host of AI-powered offerings with the aim of “making it easier to the millions of Australians who engage with our platforms,” according to the company’s chief product and audience officer, Melina Cruickshank.

“New technology is allowing us to make a genuine difference in how Australians buy, rent, and sell property in the coming years,” she added.

Moreover, the group’s wellbeing platform’s reach was expanded during the second month of 2023 as the REA Group aims to “get behind our customers and property industry,” said Amy Read, the group’s general manager, customer experience and marketing.