The COVID-19 pandemic is, of course, a disaster on a global scale. Yet, perversely, it provides each one of us an opportunity to adapt, modify, seize the opportunity that change affords and ultimately thrive. The challenge is to retain enough presence to see the opportunity, even in a crisis situation.
My focus, as a businessman and financier, is on the things I can influence and change in order to prepare now for what will inevitably follow.
By way of example, my team has instituted daily Zoom “stand-up” calls. Previously, these daily physical meetings were simply rapid-fire sessions designed to ensure we were all on the same page. Today, our Zoom calls not only ensure that clear communication continues, but they have become a vital vehicle for team engagement.
Of course, mortgage brokers and financial planners are well acquainted with working from home or small offices; coffee shops their second meeting room. Now we are all adapting to a world where young and old alike have a new litany of words in their Lexicon: Zoom, Hangouts, Webex. And there’s plenty of upside for our new virtual reality. We can bank the time savings gained from not sitting in traffic and commuting to client meetings, and in doing so improve productivity as well as increasing the frequency and depth of interactions – cut through the superficial and connect on a deeper level. When we deal with how people are feeling, just as much as what they are thinking, we can drive more genuine, long-lasting engagement.
So, how do you identify those areas where you can retain control, adapt where you need to and identify and seize opportunities, however small?
What can you do to prepare for what lies ahead?
- Embrace your learnings and see them as opportunities
This time of crisis will ultimately forever shape and change the way we do business. As the founder and MD of a small business, by design I have been able to build and scale my business so it can operate virtually. Most in the broking and planning community would find themselves in a similarly fortunate situation. There is a chance many businesses will never look back from having remote workforces. I will certainly encourage my team to continue to work increasingly from home – provided they remain goal-focused and productive. I see these six months as a training ground for a new, more virtual tomorrow.
- Sniff out inefficiencies and solve them
Process improvement. A lot of us despise the term, and like even less identifying, designing and implementing process enhancements. But all of us know that there is only upside if we can get it right. Think about how to do things better, faster and cheaper. Are there out-of-the-box software solutions you can use to solve ineffective client management systems or product delivery? Where can you automate workflows and repetitive tasks? What gaps need to be plugged in the way you do things so you can do them better?
- Adapt your business model
A common cause of anxiety is around concentration risk and subsequent exposure. Diversifying your business – products, verticals – it takes time, cost and energy, but this sort of transformation has the potential to drive tremendous top-line growth and defray risk. It doesn’t mean you have to become an expert in a variety of new financial services yourself. Rather, seek out others who have a similar profile, work ethic and value system as you. Together, provide a broader range of services. Remember that often 1+1=3. We have helped countless clients build value in their businesses by embracing a more diverse revenue model through acquisition of established books of business, mergers, or funding the hiring of additional skills and expertise to target new markets.
- Cultivate your relationships
One thing we will come out of social isolation bearing is an appreciation for the strength of our relationships. We are seeing some of the best and worst, but largely the best, from other people, governments and businesses as we grapple collectively with the ever-changing situation. Collective goodwill and compassion are at an all-time high, so now is the time to reflect on how we can pay that forward in our personal and business relationships. People will remember how we responded during this time, and it will colour the way we move forward.
- Above all, prioritise
Fight your battles and direct your energies where they most need to be focused – be that towards your families and wellbeing, finances, clients or communities or, most likely, a combination of all of the above. Be kind to yourself and do what you can. Structure, routine and exercise help me keep moving forward. Where you can, try to prioritise and set realistic goals – it can be a good way to reclaim a sense of control.
I don’t know how long this will last, but I do know that the world will not come to an end in three to six months. It may be battered and broken in places and undoubtedly there will be a period of rebuilding, but ultimately many will emerge from this wiser and stronger, and certainly more resilient.
And we can help. We are here to do what we have always done, assist other small businesses to survive and thrive through uncertainty and beyond.
Just remember, you are more adaptable than you realise. Stay safe, be well, and take care.
Jeff Zulman is the founding managing director of TrailBlazer Finance, a specialist financial services lender offering business loans, valuations and M&A advice and execution services, specifically tailored for financial intermediaries, principally mortgage brokerage and financial planning firms, and finance brokers. Over the past eight years, they have launched a range of innovative finance products for the financial service and property industries, especially mortgage brokers, and have over $13 billion dollars of underlying mortgages, real estate rental contracts and financial planning books underpinning their loan book security. For further details on how they might assist, visit: trailblazerfinance.com.au